But once you start reading the content, that’s when you see that LinkedIn is having a bit of fun. It’s unmistakably a data visual made to arrest the eye. But the brand is using a lighter tone, like in this tweet about inboxes. LinkedIn Marketing has also taken to creating data visualizations about relevant topics. Users in the B2C and B2B sectors are looking for a mental break when they look through social media. 2020 and most of 2021 have been emotionally challenging, to say the least. The pivot to fun data doesn’t come as a surprise. These graphs cover fun topics like gaming or summer activities, like this tweet thread.
These data visualizations easily catch the eye of users on Twitter. Twitter marketing has been creating colorful and engaging charts and graphs for a variety of topics over the past year. Instead of simple charts, we’re seeing more fun data visuals becoming the graphic design trend of 2022.
It looks like brands have taken that approach to a whole other level. That’s the route a lot of marketers took.Ĭreating simple charts and graphs that shared a story was the best way to keep audiences engaged and informed. With hosts of bad infographics being shared online and on news channels, there was a call for simplified data visualizations. There was a lot of complex data to share with the pandemic raging on. Last year, we saw a proliferation of data visualizations in the fields of healthcare and marketing. It’s a great way to reflect your vast customer base and cement your brand as part of a bigger whole. In 2022, showcase the diversity of the world in your marketing designs. You can see the diversity of races and abilities showcased in these visuals. Here’s a selection of our favorites below. Search Engine Journal has been creating gorgeous and diverse blog headers all year. This is a great way to show consumers that your brand is for everyone, not just a narrow audience. Take a look at how Shopify has been including diverse imagery throughout its site. From the homepage to social media visuals, Hubspot is highlighting how diverse businesses can be. Hubspot is another huge brand that has embraced diversity in its visual marketing strategy. Here’s the homepage with a host of diverse people illustrations.
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Plus, this approach helps attract a more diverse workforce.Īnother major business software that’s regularly incorporated inclusive visuals is Trello. It also helps reflect the world as it is now. That’s slowly beginning to change.īy being more representative, brands can reach audiences that they hadn’t catered to before. Cis-gender, White, able-bodied males were considered the default in visual media. We’re seeing more images and icons that reflect more races, genders, and body types. Slack’s landing pages have diverse faces greeting users.Ĭreating visual marketing materials that appeal to wider audiences is fast becoming the default. You can see how Slack has been populating its visuals with more diverse groups of people over the last year.Īnd it isn’t just on highly visible platforms like Instagram where Slack has been showing its diversity. 2020 has impacted the way brands approach representation. They’re also implementing inclusive visuals in their marketing campaigns. Brands have since realized the importance of creating a more representative marketing strategy.Ĭompanies are now sharing the makeup of their workforce. The events of 2020 around racial reckoning had been a long time coming. We’ve also been writing about diversity in design and creating visuals around the topic, such as the informational infographic below. That’s why it’s the top graphic design trend of 2022.Īt Venngage, we’ve been regularly using diverse icons and illustrations in our templates to reflect our workforce and audience. Showcasing the diversity of human life is a necessity now more than ever before.
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START CREATING FOR FREE Graphic Design Trends 2022:Ĭlick here to see the graphic design trends of 2021.
Create your own infographic today with Venngage’s Infographic Maker. What design innovations will we see dominate the landscape in 2022? We highlight the biggest graphic design trends below. Brands are also working towards backing up statements with facts and statistics. There has been a visible move towards being more inclusive. In the corporate world, these events have changed the way businesses and marketers communicate with customers. The Black Lives Matter movement and #StopAAPIHate came into prominence. We also encountered devastating climate disruptions. The events of 2020 are set to influence graphic design trends for years to come.
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